Position Summary: 

The Territory Sales Manager aggressively manages and pursues Law Enforcement and other sales opportunities from existing leads as well as new prospects within their assigned territory and strategically persuades them to purchase VirTra simulators and accessories. This position is responsible for executing the sales cycle including, but not limited to, product demonstration, development and presentation of proposals and quotes, closing of sales, and post-installation follow up. The Territory Sales Manager will be responsible for achieving and exceeding sales quotas in their assigned territory.

• Contact prospects to identify their needs, and to explain how these needs could be met by specific products and services.
• Suggest specific product purchases to meet customers’ needs.
• Answer customers’ questions about products, prices, availability, product uses, and credit terms.
• Quote prices, credit terms, and other bid specifications.
• Emphasize product features based on analyses of customers’ needs, and on technical knowledge of product capabilities and limitations.
• Negotiate prices and terms of sales and service agreements.
• Maintain customer records using CRM (Salesforce) system.
• Identify prospective customers by using business directories, following leads from existing clients, and attending trade shows and conferences.
• Prepare sales contracts for orders obtained and submit orders for processing.
• Select the correct products or assist customers in making product selections, based on customers’ needs, product specifications, and applicable regulations.
• Collaborate with colleagues to exchange information such as selling strategies and marketing information.
• Communicate with people outside the organization, representing the organization to customers, the public, government, and other external sources.
• Provide informational marketing materials and other incentives to persuade clients/customers to buy products.
• Comply with department ISO 9001 processes and company quality policy
• Manage and log time worked daily by project code
• Provide miscellaneous support to other departments, as needed.
• Transport, assemble, and disassemble materials used in demonstrations and presentations.
• Keep current with competition’s products, service offerings and activity.
• Performs other duties as requested or assigned to better the department or company.

Competencies:

• Goal Oriented
• Time Management
• Self-Motivated
• Problem Solving
• People Skills
• Use of Independent Judgment
• Personal Effectiveness/Credibility
• Organized
• Communication Proficiency

Knowledge, Skills and Abilities: 

• Must have ‘home office’ where uninterrupted and undistracted work can take place during business hours
• Motivated and energetic individual with a high level of integrity and professionalism
• Ability to remain motivated and focused to successfully manage a long sales cycle
• Ability to travel domestically or internationally, 60% – 75% of the time
• Works extremely well independently
• Advanced knowledge of computer software, hardware, networking and other technical areas desired
• Proficiency with Salesforce or similar CRM system

Physical Demands:

While performing the duties of this job, the employee is regularly required to talk, hear and speak.  Frequently the employee will be required to stand; walk; use hands or fingers, handle or feel; and reach with hands and arms.   Will be required to climb, kneel, crouch and lift items of 60 lbs. or more rarely.  Visual acuity includes color, depth perception and field of vision.  Hand-eye coordination.  Often will be required to sit and work at a computer for upwards of 4 hours at a time which requires repetitive motion of the wrist, hands and/or fingers.

Education and Experience:

• Associate or bachelor’s degree helpful
• Minimum 5 years sales experience
• Experience selling to law enforcement and military accounts
• Proven track record as a top sales performer with the ability to “close the deal”
• Prefer military or law enforcement experience (10+ years)Extensive firearms handling experience required

Additional Requirements, if any:

• Minimum age of 25
• Pre-employment drug test
• Pre-employment background and DMV check
• Active, valid driver’s license with no major offense within 3 years
• Willing and able to use personal vehicle for sales demonstrations and customer visits
• Must maintain appropriate vehicle insurance coverage at all times

VirTra is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable federal, state or local laws.

Directly responsible execution of the company programs.  Must develop a broad understanding of the operational needs of VirTra and its products and processes.  Will be responsible for the overall planning, execution and reporting of multiple programs at an executive level.  Responsible for the program progress and support requirements, and direct appropriate engineering, contracts operations and support activities.  Working with finance, translates program budget allocations for functional organizational support and coordinates activities of various internal departments to ensure company satisfaction.  Participates in Strategic Planning and development of projects, recommends budget and establishes program related priorities for engineering based on research, customer feedback, emerging technologies and future program-driven requirements.  This is a “hands-on” position that provides leadership and facilitates a culture of accountability.

Essential Functions:

• Serve as a key member of the management team and assist in setting the company’s strategic direction as it relates to Program management.
• Organizing programs and activities in accordance with the mission and goals of the organization.
• Developing new programs to support the strategic direction of the organization.
• Creating and managing long-term goals.
• Developing a budget and operating plan for the program.
• Utilize an evaluation method to assess program strengths and identify areas for improvement.
• Business development function: Writing program funding proposals to guarantee uninterrupted or new delivery of products or services.
• Ensuring goals are met in areas including customer satisfaction, safety, quality, and team member performance.
• Implementing and managing changes and interventions to ensure project goals are achieved.
• Meeting with stakeholders to make communication easy and transparent regarding project issues and decisions on services.
• Producing accurate and timely reporting of program status throughout its life cycle.
• Analyzing program risks and recommending mitigation plans or actions.
• Ensure adherence to plans and schedules, develop solutions to program problems.
• Ensure on-time design, development, testing, and contractual deliveries are achieved.
• Support financial reporting for all programs and projects.  Utilize cost/fiscal metrics and risk reporting to executives.
• Participate in proposal activities, supporting new business growth.
• Ensure proper methods are followed to track program cost, schedules and performances for all programs.
• Manage and log time worked daily by project code
• Provide miscellaneous support to other departments, as needed.
• Understand, adhere and participate in ISO 9001:2015 requirements.
• Coordinates work assignments and defines objectives, priorities and deadlines as needed.
• Performs other tasks as assigned.
• Guide and maintain compliance with the Agile process and review global resource allocation schedule.
• Instruct, evaluate, and correct implementation of the change control board and Agile processes.

Competencies:

• 1. Strategy
  2. Leadership
  3. Customer focus
  4. Communication skills
  5. Autonomous productivity
  6. Ethical Practice
  7. Business Acumen

Knowledge, Skills and Abilities: 

• Technical background and understanding of industry, product development and production requirements.
• Agile process knowledge and ability to lead teams to successful use of the process
• Change Control Board participation and interpretation of the requirements derived from the board.
• Demonstrated strong leadership, collaboration, project management, problem-solving, change management and influencing skills.
• Superior communication skills and can present his/her ideas in a clear, concise manner; one who can adapt his/her communication style as needed.
• Effectively drive/manage multiple priorities and projects.
• Build rapport and forge strong working partnerships with customers and within the organization.
• Ability to resolve conflicts, provide clear direction and information to the team.
• Results oriented, have the drive needed to complete tasks and get results with the ability to overcome obstacles and resistance.
• Ability to be straight-forward and honest in behavior and communications.  Build trust with customers and fellow employees.
• Proficient in MS Word, Excel, PowerPoint, Teams and program tracking software.

Physical Demands:

Work is performed in an office and manufacturing setting.  Exposure to shop environment such as noise, dust, odors and fumes can occur.  Regularly required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; talk or hear.  Occasionally required to lift up to 20 lbs.

Education and Experience:

• Bachelor’s degree in Program Management, Business, Engineering or similar; Master’s or MBA preferred.
• Minimum 10 years of related experience.
• Certification in Program Management strongly desired
• Program management experience in manufacturing of military and or law enforcement firearms or defense accessories.

Additional Requirements, if any:

• Pre-employment Background check and drug testing required.

 

VirTra is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable federal, state or local laws.

The Territory Sales Manager aggressively manages and pursues Law Enforcement and other sales opportunities from existing leads as well as new prospects within their assigned territory and strategically persuades them to purchase VirTra simulators and accessories. This position is responsible for executing the sales cycle including, but not limited to, product demonstration, development and presentation of proposals and quotes, closing of sales, and post-installation follow up. The Territory Sales Manager will be responsible for achieving and exceeding sales quotas in their assigned territory.

• Contact prospects to identify their needs, and to explain how these needs could be met by specific products and services.
• Suggest specific product purchases to meet customers’ needs.
• Answer customers’ questions about products, prices, availability, product uses, and credit terms.
• Quote prices, credit terms, and other bid specifications.
• Emphasize product features based on analyses of customers’ needs, and on technical knowledge of product capabilities and limitations.
• Negotiate prices and terms of sales and service agreements.
• Maintain customer records using CRM (Salesforce) system.
• Identify prospective customers by using business directories, following leads from existing clients, and attending trade shows and conferences.
• Prepare sales contracts for orders obtained and submit orders for processing.
• Select the correct products or assist customers in making product selections, based on customers’ needs, product specifications, and applicable regulations.
• Collaborate with colleagues to exchange information such as selling strategies and marketing information.
• Communicate with people outside the organization, representing the organization to customers, the public, government, and other external sources.
• Provide informational marketing materials and other incentives to persuade clients/customers to buy products.
• Comply with department ISO 9001 processes and company quality policy
• Manage and log time worked daily by project code
• Provide miscellaneous support to other departments, as needed.
• Transport, assemble, and disassemble materials used in demonstrations and presentations.
• Keep current with competition’s products, service offerings and activity.
• Performs other duties as requested or assigned to better the department or company.

Competencies:

• Goal Oriented
• Time Management
• Self-Motivated
• Problem Solving
• People Skills
• Use of Independent Judgment
• Personal Effectiveness/Credibility
• Organized
• Communication Proficiency

Knowledge, Skills and Abilities: 

• Must have ‘home office’ where uninterrupted and undistracted work can take place during business hours
• Motivated and energetic individual with a high level of integrity and professionalism
• Ability to remain motivated and focused to successfully manage a long sales cycle
• Ability to travel domestically or internationally, 60% – 75% of the time
• Works extremely well independently
• Advanced knowledge of computer software, hardware, networking and other technical areas desired
• Proficiency with Salesforce or similar CRM system

Physical Demands:

While performing the duties of this job, the employee is regularly required to talk, hear and speak.  Frequently the employee will be required to stand; walk; use hands or fingers, handle or feel; and reach with hands and arms.   Will be required to climb, kneel, crouch and lift items of 60 lbs. or more rarely.  Visual acuity includes color, depth perception and field of vision.  Hand-eye coordination.  Often will be required to sit and work at a computer for upwards of 4 hours at a time which requires repetitive motion of the wrist, hands and/or fingers.

Education and Experience:

• Associate or bachelor’s degree helpful
• Minimum 5 years sales experience
• Experience selling to law enforcement and military accounts
• Proven track record as a top sales performer with the ability to “close the deal”
• Prefer military or law enforcement experience (10+ years)Extensive firearms handling experience required

Additional Requirements, if any:

• Minimum age of 25
• Pre-employment drug test
• Pre-employment background and DMV check
• Active, valid driver’s license with no major offense within 3 years
• Willing and able to use personal vehicle for sales demonstrations and customer visits
• Must maintain appropriate vehicle insurance coverage at all times

 

VirTra is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable federal, state or local laws.

Position Summary:

VirTra is seeking a Marketing & Media Specialist to lead and execute B2B marketing initiatives, enhance brand awareness, and drive engagement across digital platforms. This role is responsible for content creation, public relations, media outreach, and website management, ensuring alignment with VirTra’s overall marketing strategy.

The ideal candidate is a creative and strategic marketer who understands both digital and traditional media, is proficient in content creation, and has experience in B2B marketing, particularly in the technology, law enforcement, or defense sectors.

Essential Functions:

• Create and schedule social media posts across platforms like: Facebook, Instagram, X, LinkedIn
• Manage social media advertising campaigns and analyze performance metrics
• Increase brand awareness, interaction, and engagement
• Manage and report performance on paid media campaigns: Google Ads, LinkedIn, and other digital platforms
• Implement SEO, SEM, and website optimization
• Develop and execute marketing communication projects including videos, brochures, website content, advertising, PR, email marketing, social media, trade shows, and other promotional programs
• Maintain and update marketing collateral
• Write and storyboard scripts for product demonstrations, corporate branding and promotional material
• Manage and update VirTra’s website
• Manage marketing automation tools (HubSpot, Salesforce, GA4) to track, nurture, and analyze leads
• Perform market research and provide recommendations to optimize marketing efforts
• Develop and distribute press releases to promote VirTra’s latest news, product launches, or industry insights
• Coordinate client and news reporter interactions
• Contact media (if needed) regarding customer stories
• Develop pre-event and post-event marketing plan
• Manage and log time worked daily by project code
• Provide miscellaneous support to other departments as needed
• Performs other duties as assigned or needed

Education and Experience:

• Bachelor’s degree in marketing, Communications, Business, or another technical field
• 3 years’ experience in marketing, communications, and/or a related field
• Must excel at written and verbal communication with the ability to take technical details and convey in a meaningful way to a varied audience
• Demonstrated creativity in developing written and visual content to build customer awareness
• Must be proactive in coordinating with internal resources to see assigned tasks / projects through to completion
• Flexible and organized; able to handle multiple priorities under changing requirements
• Intermediate Proficiency with basic graphic design using Adobe InDesign or another Creative Suite application
• Advanced Proficiency in all Microsoft Office including Teams
• Knowledge of video production with regards to storytelling with Customer Relationship Management (CRM) (Salesforce.com preferred) and Marketing Automation (HubSpot preferred) Software tools

Physical Demands:

While performing the duties of this job, the employee is regularly required to talk or hear. Frequently the employee will be required to stand; walk; use hands or fingers, handle or feel; and reach with hands and arms. Ability to occasionally lift office products and supplies up to 25 lbs. and to sit and work at a computer for upwards of 4 hours at a time.

Additional Requirements, if any:

• Full time position consisting of 40+ hours per week; normal hours of operation are Monday through Friday, 8:00am to 5:00pm. This position may require additional hours and/or weekend work due to special work projects or deadlines.
• Pre-employment drug test and background check required.

Why Join VirTra?

VirTra is a leader in law enforcement and military training simulation technology, providing cutting-edge solutions to prepare professionals for real-world challenges. Our team is passionate about safety, training, and innovation, and we’re looking for a Marketing & Media Specialist to help share our mission with the world.

 

VirTra is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable federal, state or local laws.

The Field Service Representative Tier 1 position is responsible for the initial configuration, testing, and on-site installation of all VirTra firearm training simulator systems.  Will provide training to the customer following the simulator installation or when requested.  The FSR will conduct Annual Service Trips and Emergency Service Trips as required to support the customer.  This position may require up to 75% travel including domestic and international.

Essential Functions:

• Inspection and Inventory of systems for completeness prior to shipment to installation site.
• Configuration and assembly of VirTra products and simulators.
• Testing and troubleshooting of all VirTra products.
• Install, update and service VirTra products and simulators worldwide.
• Conduct Video scenario authoring (IVR-100) training.
• Conduct V-Marksmanship authoring training.
• Ensure customer sites are left in a clean, presentable state before departure.
• Perform simulator training procedures for post-installation customer training.
• Proficiently demonstrate simulators to customers and explain parameters of functionality.
• Master and maintain proficiency with all new, modified, and legacy systems/scenarios.
• Obtain approval/signoff within upon completion of installation and training and submit to VirTra Corporate as soon as possible to document open items or completion of work.
• Submit customer signoffs for all trips performed within 24hrs of completion.
• Responsible for communicating issues to your supervisor on issues that occurred during installation or inability to submit items per procedure or policy in a timely manner.
• Planning, scheduling and booking of travel arrangements per VirTra’s travel policy.
• Perform Pre-Travel communications, including scheduling confirmation with client, then document and upload form to VirTra’s server.
• Management of personally accrued company expenses and monthly expense reports including submission per company policy.
• Time management and logging of daily hours with project/contract codes.
• ISO:9001 processes are to be understood and followed per VirTra’s Quality Management System.
• Maintain the security, upkeep and availability of VirTra provided electronics and equipment.
• Customer support via all communication methods.
• Maintain a professional rapport with customers during installations and after departure from site visits.
• Maintain customer confidence by keeping service information confidential between VirTra and the customer.
• Document service and installation actions by completing forms, reports, logs and records as necessary and in a timely manner.
• Upload all reports, photos and supporting documentation to the VirTra server, CRM or ERP software in a timely manner.
• Technical and miscellaneous support for all other departments within VirTra.
• Performs other duties as assigned and as needed to better the department or company.
• Time management working within a project-based environment.
• Manage and log time worked by project code.

Knowledge, Skills and Abilities: 

• Installation/technical skills including knowledge of assembling, testing, and troubleshooting computers (hardware and software), audio/video equipment, and structural equipment.
• Knowledge of and ability to troubleshoot Windows OS platforms (XP, Win7 & Win10)
• Knowledge of basic construction and the ability to use manual and power tools.
• Exemplary communication skills including the ability to teach and train others how to operate complex training systems.
• Passion for, experience with, and in-depth knowledge of firearms is preferred.
• Knowledgeable and capable of teaching firearm safety
• Ability to follow instructions.
• Capable of lifting up to 100lbs minimum

Physical Demands:

This is a very physically demanding job which includes stooping, bending, kneeling, crouching, reaching, standing for long periods of time, walking, pushing, pulling, lifting, grasping, hearing, and talking.  Will exert up to 100 pounds of force occasionally, up to 50 pounds of force frequently, and up to 20 pounds of force constantly to move objects.  Visual acuity including color, depth perception and field of vision is required daily. 

Education and Experience:

• 5+ years of experience with troubleshooting electronics or hardware installation.
• Mid-level PC support or diagnostics.
• Experience with PC Networking
• Knowledge of Windows OS Troubleshooting (XP, Windows7 & Windows10)
• Experience with Audio/Video equipment

Additional Requirements, if any:

• Work schedule:  7:30 to 4:30, Monday – Friday (in office)
• Work schedule:  Fluctuating, Sunday – Saturday (on travel)
• Active and valid State Driver’s License at all times with a no major violations on record
• Minimum age requirement 25 Years of age or above
• Ability to obtain and possess a valid Passport.
• Pre-employment Drug Test required.
• Pre-employment Background Check required.

VirTra is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable federal, state or local laws.

 

The Field Service Representative Tier 1 position is responsible for the initial configuration, testing, and on-site installation of all VirTra firearm training simulator systems.  Will provide training to the customer following the simulator installation or when requested.  The FSR will conduct Annual Service Trips and Emergency Service Trips as required to support the customer.  This position may require up to 75% travel including domestic and international.

Essential Functions:

• Inspection and Inventory of systems for completeness prior to shipment to installation site.
• Configuration and assembly of VirTra products and simulators.
• Testing and troubleshooting of all VirTra products.
• Install, update and service VirTra products and simulators worldwide.
• Conduct Video scenario authoring (IVR-100) training.
• Conduct V-Marksmanship authoring training.
• Ensure customer sites are left in a clean, presentable state before departure.
• Perform simulator training procedures for post-installation customer training.
• Proficiently demonstrate simulators to customers and explain parameters of functionality.
• Master and maintain proficiency with all new, modified, and legacy systems/scenarios.
• Obtain approval/signoff within upon completion of installation and training and submit to VirTra Corporate as soon as possible to document open items or completion of work.
• Submit customer signoffs for all trips performed within 24hrs of completion.
• Responsible for communicating issues to your supervisor on issues that occurred during installation or inability to submit items per procedure or policy in a timely manner.
• Planning, scheduling and booking of travel arrangements per VirTra’s travel policy.
• Perform Pre-Travel communications, including scheduling confirmation with client, then document and upload form to VirTra’s server.
• Management of personally accrued company expenses and monthly expense reports including submission per company policy.
• Time management and logging of daily hours with project/contract codes.
• ISO:9001 processes are to be understood and followed per VirTra’s Quality Management System.
• Maintain the security, upkeep and availability of VirTra provided electronics and equipment.
• Customer support via all communication methods.
• Maintain a professional rapport with customers during installations and after departure from site visits.
• Maintain customer confidence by keeping service information confidential between VirTra and the customer.
• Document service and installation actions by completing forms, reports, logs and records as necessary and in a timely manner.
• Upload all reports, photos and supporting documentation to the VirTra server, CRM or ERP software in a timely manner.
• Technical and miscellaneous support for all other departments within VirTra.
• Performs other duties as assigned and as needed to better the department or company.
• Time management working within a project-based environment.
• Manage and log time worked by project code.

Knowledge, Skills and Abilities: 

• Installation/technical skills including knowledge of assembling, testing, and troubleshooting computers (hardware and software), audio/video equipment, and structural equipment.
• Knowledge of and ability to troubleshoot Windows OS platforms (XP, Win7 & Win10)
• Knowledge of basic construction and the ability to use manual and power tools.
• Exemplary communication skills including the ability to teach and train others how to operate complex training systems.
• Passion for, experience with, and in-depth knowledge of firearms is preferred.
• Knowledgeable and capable of teaching firearm safety
• Ability to follow instructions.
• Capable of lifting up to 100lbs minimum

Physical Demands:

This is a very physically demanding job which includes stooping, bending, kneeling, crouching, reaching, standing for long periods of time, walking, pushing, pulling, lifting, grasping, hearing, and talking.  Will exert up to 100 pounds of force occasionally, up to 50 pounds of force frequently, and up to 20 pounds of force constantly to move objects.  Visual acuity including color, depth perception and field of vision is required daily.

Education and Experience:

• 5+ years of experience with troubleshooting electronics or hardware installation.
• Mid-level PC support or diagnostics.
• Experience with PC Networking
• Knowledge of Windows OS Troubleshooting (XP, Windows7 & Windows10)
• Experience with Audio/Video equipment

Additional Requirements, if any:

• Work schedule:  7:30 to 4:30, Monday – Friday (in office)
• Work schedule:  Fluctuating, Sunday – Saturday (on travel)
• Active and valid State Driver’s License at all times with a no major violations on record
• Minimum age requirement 25 Years of age or above
• Ability to obtain and possess a valid Passport.
• Pre-employment Drug Test required.
• Pre-employment Background Check required.

VirTra is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable federal, state or local laws.