Split-second decision-making. Accurate marksmanship. Appropriate use of force. For law enforcement personnel, these are the details that make the difference between safely resolving use of force encounters or making costly, tragic headlines. Protect the public….Prepare your officers…Limit your Risks!

Experience the best firearms simulation training in the industry – VirTra V-300™!

VirTra is presenting training demos at IACP 2014 to showcase the world’s only five screen, 300-degree fully immersive training simulator – the V-300™

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Tempe, Arizona (October 17, 2014) — VirTra Systems (OTC Pink: VTSI), a leading provider of use of force training and shooting simulators to military, law enforcement agencies and other organizations, today announced the Los Angeles County Sheriff’s Department Training Bureau proudly unveiled VirTra V-300™ technology, which was recently added to enhance the officer safety training curriculum. This innovative and unique system is a 300-degree police firearms training simulator which immerses a single deputy or multiple deputies in real life scenarios a peace officer could face in the field. Members of the media were invited to the Biscailuz Center Training Academy in East Los Angeles to experience this training firsthand.

The media experience was put on by Tactics and Survival Training (TAS) Unit personnel regularly assigned to operate the VirTra V-300™ training simulator. Media representatives had the opportunity to be immersed in one of over 100 possible scenarios and make split-second decisions in their own traffic stop, observation, call to a location, or incident.

Scenarios possible in the V-300™ system include, but are not limited to: person with a gun, active shooter with multiple victims, officer ambush, domestic violence situations, and many other incidents a peace officer may face in day-to-day police work. What makes the V-300™ system unique is the realism of each scenario, including the critical simulation of return fire provided by the Threat-Fire™ device. In addition, each scenario can be selectively changed by the computer or may be modified by Tactics and Survival Training Unit staff. It is not a video game and the characters are real actors, not computer-generated. Read more…

TEMPE, AZ–(Marketwired – Oct 15, 2014) – VirTra Systems (PINKSHEETS: VTSI), a leading provider of use of force training and shooting simulators to military, law enforcement agencies and other organizations, today announced a record quarter of sales/purchase orders for both domestic and international customers, including two countries that will receive their first VirTra simulator product. VirTra Systems’ sales/purchase orders in the third quarter of 2014 were $10.68 million, the highest in any quarter of the Company’s history.

Jason Mulcahy, General Manager of VirTra, said, “VirTra’s continuous pursuit of excellence in every product we make is why more customers are choosing our products over the competition. We are very pleased to have penetrated two new countries with our international sales efforts. Our Company strives to provide the finest training simulators in the world while maintaining nothing less than 100% customer satisfaction.”

Mark Skidmore, CPA, the Company’s Vice President-Chief Accounting Officer, stated, “The record breaking quarter of sales/purchase orders is a major milestone for the Company. However, I want to remind our shareholders that sales/purchase orders in one quarter are not a guarantee of all the revenue in the following quarter. Each customer’s requirements, fulfillment and set up are unique. VirTra is often subject to customers’ delivery schedules, cancelations, third party protests, milestones, and extensions. Please note the Company’s accounting revenue recognition policy posted after the Company’s Forward-looking Statements section of this press release.”

Bob Ferris, CEO and President of VirTra, said, “While I am extremely proud of the sales/purchase order activities for the quarter VirTra just concluded, I am even more excited about the future I envision for the growth of the Company. Our focus on exceptional products and superior support at affordable prices is gaining solid traction. VirTra will continue to add more enhancements and products to our already industry leading portfolio of simulation systems.”

About VirTra Systems

VirTra is a global leading provider of the world’s most realistic and effective use of force and firearm shooting simulators. VirTra is the higher standard in firearms training simulators, offering a variety of simulator platforms, powerful gas-powered recoil kits and the patented Threat-Fire™ simulated hostile return fire system. VirTra’s products provide the very best simulation training available for personnel that are entrusted with lethal force and critical missions. The Company’s common stock is not registered under the Securities Exchange Act of 1934 and the Company does not currently file periodic or other reports with the Securities and Exchange Commission.

Forward-looking Statements

This news release includes certain information that may constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are typically identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “proposed,” “planned,” “potential” and similar expressions, or are those, which, by their nature, refer to future events. All statements, other than statements of historical fact, included herein, including statements about VirTra’s beliefs and expectations, are forward-looking statements. Forward-looking information is necessarily based upon a number of assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking information. Although VirTra believes that such statements are reasonable, it can give no assurance that such forward-looking information will prove to be accurate. VirTra cautions investors that any forward-looking statements by the Company are not guarantees of future results or performance, and that actual results may differ materially from those in forward-looking statements as a result of various factors. Accordingly, due to the risks, uncertainties and assumptions inherent in forward-looking information, readers and prospective investors in the Company’s securities should not place undue reliance on forward-looking information. All forward-looking information contained in this press release is given as of the date hereof, is based upon the opinions and estimates of management and information available to management as at the date hereof and is subject to change. The Company assumes no obligation to revise or update forward-looking information to reflect new circumstances, whether as a result of new information, future events or otherwise, except as required by law.

Accounting Revenue Recognition Policy

The Company recognizes revenue for products and services when it is realized or realizable and earned. Revenue is considered realized and earned when: (i) persuasive evidence of an arrangement exists; (ii) delivery has occurred and/or services have been rendered; (iii) the price is fixed and determinable; and (iv) collection of the resulting receivable is reasonably assured. Shipping fees are charged to customers and recorded as a component of net revenues. All sales and sales contracts, including international sales, have been denominated in US dollars.

Investor Relations Counsel
Rudy R. Miller
Chairman, President & CEO
The Miller Group
tel: 602.225.0505

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Published: Monday, Oct. 13 2014 1:14 p.m. MDT

SALT LAKE CITY — Bursts of gunfire regularly erupt from Parleys Canyon at the sheriff’s shooting range. Police have trained there for years.

But for the past 11 months, officers have been able to elevate their training with an indoor, state-of-the-art simulator.

“It raises my heart rate. It amps the stress up a little bit,” said officer Brad Smith, a firearms instructor with the Unified Police Department.

Smith went through several scenarios in the 300-degree VirTra simulator. Unlike single-screen simulators he has trained on in the past, this wrap-around simulator forces the trainee to assess the threat and make a judgment about what amount of force is necessary, Smith said. The trainee must assess not only what is right in front of him, but also who may attack from any side.

Unified police officer Brad Smith goes through a scenario in the 300-degree VirTra simulator. The scenarios are intricate and variable. If the officer makes a good decision, the treat de-escalates. If they make a bad decision, the threat intensifies.

Unified police officer Brad Smith goes through a scenario in the 300-degree VirTra simulator. The scenarios are intricate and variable. If the officer makes a good decision, the treat de-escalates. If they make a bad decision, the threat intensifies.

“On this one, the scenario surrounds you,” he said. “You have to keep your head moving. You have to turn around and look to see what could be coming up behind you.”

Smith has worked in law enforcement 24 years and said this simulator is a game-changer for police training when it comes to use of deadly force. With police training in the spotlight in Utah and across the country, Smith believes this advanced training is more valuable than ever.

For new officers, Smith is confident this kind of training will have a lasting impact on the way they do their job on the streets. In turn, that training saves lives in the community.

“I believe it does,” he said. “It helps officers make the correct decision.”

The intensity and reality of the scenarios has a physiological effect on the trainee.

“I’ve seen officers, brand new officers, step in here and go through some of the same scenarios and walk out in a sweat,” Smith said.

The scenarios are intricate and variable. If the officer made good decisions, the threat de-escalates. If they make bad decisions, the threat intensifies.

In one domestic dispute scenario, a man is pointing a gun at the head of his wife or girlfriend and shouts at the officer as he enters the house. The trainee tries to convince him to drop the weapon and step away from the woman. In the end, the man in the scenario kills the woman and the officer after the trainee made decisions that escalated the danger.

The trainee later learns that there was a baby in the room of the scenario who had gone unnoticed because of the focus on the shouting and the gun.

“You don’t hear the baby if you’re not open to the movement, if you are not open to watching the whole scenario,” said range master Nick Roberts. “You don’t have training in that.”

But law enforcement officers in Salt Lake County are getting that training.

Any officer in the county can train there. The Unified Police Department makes sure each of its officers gets one day of training in the simulator, along with three days of live-fire training on other ranges.

A year ago, the Salt Lake County District Attorney’s Office used $500,000 in asset forfeiture money, along with $250,000 from the county’s general fund, to buy the simulator.



Police have trained at gun ranges for years, but for the past 11 months they’ve been able to get additional training on an indoor, state-of-the-art simulator.


By Eugene Curtin / Leader Associate Editor

They could, and occasionally do, rustle up a dozen or so volunteer actors, commandeer a school library, alert the public that this is a test – this is only a test – and then carry out a one-time enactment of a school hostage situation.

It’s a lot to organize, and Bellevue Police Department officers had better drink in the experience because the opportunity won’t come around often.

Or, they could walk down a flight of steps into the basement of the police department’s new Wall Street headquarters and step into the newly installed $350,000 VirTra incident simulator.

A $350,000 incident simulator in the basement of the Bellevue Police Department will allow officers to practice an unlimited range of crisis situations.

A $350,000 incident simulator in the basement of the Bellevue Police Department will allow officers to practice an unlimited range of crisis situations.

There, amidst the simulator’s five life-size panels, lawmen can step into a virtual school environment at any time, traverse virtual corridors in life-sized high-definition, with screaming, life-sized students rushing by, injured victims screaming in pain, and a terrified student being held hostage by a desperate criminal.

And they can do it as many times as they wish, as often as they like, until alertness and efficiency become instinct, and situational awareness in the face of chaos and terror becomes second nature.

“It’s the only one of its kind in the region,” said Bellevue Police Chief Mark Elbert. “The closest one like it is in Chicago.”

The VirTra’s outstanding feature, he said, is that its five screens create an almost 360-degree environment where the officer must be aware at all times of what’s happening around him or her. Lesser simulators provide one or two screens directly in front of the officer, Elbert said, which is useful, but does not recreate a real-world environment.

The VirTra is equipped with dozens of realistic scenarios that leap on to the screen at the press of a button.

 Bellevue Police Officer Joe Gray confronts a virtual gunman using a hostage as a human shield during a run through a shooter simulator at the Bellevue Police Station on Friday.

Bellevue Police Officer Joe Gray confronts a virtual gunman using a hostage as a human shield during a run through a shooter simulator at the Bellevue Police Station on Friday.

But it is also customizable.

Officers, for example, could take photos of the Bellevue City Council chambers and upload those to the five screens, thus creating a virtual, highly realistic and life-sized reproduction. They can insert bad guys and hostages into the scenario, and cause perpetrators to leap on to the screen.

Officers are monitored as they advance through a scenario, with poor responses recorded. If a response is especially poor – if, for example, an officer fails to notice a development that might render him or her injured or possibly killed – he or she may be zapped with a light electrical charge.

Elbert said the simulator raises Bellevue’s training program to a new level.

“It really is cutting edge, we’re super excited about it,” he said. “Because of the number of repetitions that are now possible, and because they are so easy to schedule, we can now do much more realistic training than we ever could before.”

Elbert said police-involved shootings that occasionally make national news can be reduced with training.

“Policing is very stressful,” he said. “Human beings have a natural tendency to lose some of their fine motor skills when they are under enormous stress, so the more they train under those conditions, the more they can remain calm and collected.”

The $350,000 cost of the simulator was raised at the Sept. 8 City Council session.

Councilwoman Carol Blood said some residents had objected to the cost at a time when city finances are tight and ways to reduce spending are being sought.

But, she said, the police department has reduced its spending and earned a tool that will enhance the safety both of officers and the general public.

City Finance Director Rich Severson said the department has saved more than enough to afford the simulator.

The police department’s 2103-2014 spending came in just over $1 million under budget, he said, primarily through cuts in overtime costs.

“That’s money they have already saved, not what they intend to save,” he said.

Elbert also raised the possibility of selling time on the simulator to other police departments, which he said could eventually earn back its cost.

“We’ve talked about it quite a bit,” he told Councilwoman Kathy Saniuk. “We just have to iron out those details as to how much that would cost them.”

And, yes, kids, you might get a free shot at it.

“We fully intend to integrate this into our police citizens academy and our teen academy,” Elbert said. “It would be good for people to get a little taste of the pressures involved in policing.”

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