Posted on Jan. 22, 2018 by VirTra Inc

VirTra Products Prevalent with Leading Companies at Key Industry Trade Show

Tempe, Ariz. — January 22, 2018 — VirTra, Inc. (OTCQX: VTSI), a global provider of training simulators for the law enforcement, military, educational and commercial markets, is planning a robust schedule at the 2018 SHOT Show in Las Vegas, the world’s largest tradeshow for the shooting, hunting and firearms industries. VirTra will be at booth 7608 at the Sands Expo Center. The event, which will be attended by an expected 64,500 people across law enforcement agencies, firearms owners, outdoor enthusiasts and investors, offers specialized training courses for law enforcement as part of its Law Enforcement Education Program (LEEP).

One important aspect of simulation training is the inclusion of a training firearm that is nearly identical to the real thing in both form and function.  Customers often require a specific make and model firearm in order to proceed with implementing simulators into their training program.  VirTra is a world leader in providing highly realistic simulated firearms with uniquely powerful recoil and will be introducing two new weapon recoil kits, one for the CZ 805 Bren S1, and one for the IWI Tavor X95. Both companies, CZ-USA and IWI US, Inc. will also be exhibiting at SHOT Show, and are expected to bring their customers over to VirTra’s booth so they can experience firing the simulated weapon without the use of live ammunition.

On the show’s opening night, Tuesday, January 23, VirTra will have a fully operational V-ST Pro simulator at the party hosted by industry clothing leader, 5.11 Tactical for attendees to experience. Attendees will, firsthand, experience the combination of incredible fidelity and accuracy that are the hallmarks of VirTra’s leading simulated shooting range product and patented, cutting edge accessories used extensively by the thought leaders throughout the law enforcement community.

On Tuesday, January 23, Travis Haley, CEO of Haley Strategic Partners, will lead a session sponsored by VirTra on “Peak Performance,” an engaging, high-energy presentation of firearms training techniques for law enforcement that will show officers strategic techniques that enable them to function at their highest levels in conjunction with the VirTra’s simulators.

During the 60-minute session, Travis will discuss how Haley Strategic has adapted cognitive principles similar to those used by world-class athletes to enable law enforcement to react faster and make better decisions in the high-stress situations that they face every day. The class is also an introduction into the joint program developed by VirTra and Haley Strategic called “D7 Powered by VirTra,” which offers individualized firearms training for use of force, high stress, and tactical engagements.

The D7 program, first unveiled in November 2017, represents the aggressive approach that the two companies are taking to incorporate more science and data analysis into training for law enforcement. VirTra’s V-300 and V-ST PRO systems are the foundation of the D7 Powered by VirTra program. The immersive technology can recreate 200 different lifelike law enforcement scenario simulations that combine the latest technology with sophisticated training concepts. The program takes into account an individual’s personality traits and tendencies in high-stress situations and teaches each trainee how to refocus for peak performance, particularly in use of force situations.

Bob Ferris, Chairman of the Board and Chief Executive Officer of VirTra, added, “We have significantly expanded the scope of our participation at this year’s SHOT Show, and we are excited to demonstrate our newest simulator, brand-new weapons kits and our strategic partnership with Haley Strategic and its world-renowned CEO, Travis Haley. This trade show will provide leading law enforcement agencies, firearm enthusiasts, and investors the opportunity to experience the VirTra V-ST Pro simulator in person. As a result, attendees will be able to gain a deep understanding of the increasing vital training that VirTra’s products provide to law enforcement customers around the world.”

About VirTra 

VirTra is a global provider of training simulators for the law enforcement, military, educational and commercial markets. The Company’s patented technologies, software and scenarios provide intense training for de-escalation, judgmental use-of-force, marksmanship and related training that mimics real world situations. VirTra’s mission is to save and improve lives worldwide through realistic and highly-effective virtual reality and simulator technology. Learn more about the company at

Forward-looking Statements 

This news release includes certain information that may constitute forward-looking statements.  Forward-looking statements are typically identified by terminology such as “could,” “may,” “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “proposed,” “planned,” “potential” and similar expressions, or are those, which, by their nature, refer to future events.  All statements, other than statements of historical fact, included herein, including statements about VirTra’s beliefs and expectations, are forward-looking statements.  Forward-looking information is necessarily based upon a number of assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking information.  Although VirTra believes that such statements are reasonable, it can give no assurance that such forward-looking information will prove to be accurate. VirTra cautions investors that any forward-looking statements by the Company are not guarantees of future results or performance, and that actual results may differ materially from those in forward-looking statements as a result of various factors.  Accordingly, due to the risks, uncertainties and assumptions inherent in forward-looking information, readers and prospective investors in the Company’s securities should not place undue reliance on forward-looking information.  All forward-looking information contained in this press release is given as of the date hereof, and is based upon the opinions and estimates of management and information available to management as at the date hereof and is subject to change.  The Company assumes no obligation to revise or update forward-looking information to reflect new circumstances, whether as a result of new information, future events or otherwise, except as required by law. 

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Investor relations contact:

Brett Maas
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