Posted on Oct. 24, 2023 by VirTra Inc

CHANDLER, Ariz. — October 24, 2023 — VirTra, Inc. (Nasdaq: VTSI) (“VirTra” or the “Company”), a global provider of judgmental use of force training simulators, firearms training simulators for the law enforcement and military markets, today announced the appointment of Tony Cianflone as Vice President of Sales, effective October 23, 2023.

With over 25 years of professional sales leadership experience, Tony Cianflone brings a proven track record of success to his new role at VirTra. His expertise lies in sales leadership, sales process optimization, talent acquisition, training, and the development of teams and individuals to consistently exceed sales quotas. Tony’s career includes driving revenue growth for multibillion-dollar corporations as well as contributing to the successful sales of three startup companies. He has a remarkable history of leading high-performing sales teams and organizations.

Prior to joining VirTra, Tony held leadership positions at CR Bard, a leading medical device corporation specializing in vascular access devices, and subsequently, he led a team at Intuitive Surgical, a pioneer in minimally invasive surgical robots. Cianflone graduated with a Bachelor of Science degree in Economics from the State University of New York College at Fredonia.

“Tony’s extensive experience and leadership in driving revenue growth align perfectly with our strategy,” said VirTra CEO John Givens. “His appointment represents a critical next step in our strategic sales plan as we work to surpass our year-over-year bookings performance and unlock the true potential of VirTra’s technology. Tony will be instrumental in strengthening our sales efforts and expanding our presence in the law enforcement and military markets.”

Cianflone added: “With strong industry tailwinds and clear direction, it is a great time to be joining VirTra. I am honored to be working with an accomplished team as we move the company forward.”

As part of its comprehensive sales strategy, VirTra is actively restructuring sales territories and expanding its sales team to tap into new markets and seize growth opportunities. These strategic sales initiatives, combined with a continued focus on content creation and new product development, position VirTra for heightened success moving forward.


About VirTra, Inc.

VirTra (Nasdaq: VTSI) is a global provider of judgmental use of force training simulators and firearms training simulators for the law enforcement, military, educational and commercial markets. The company’s patented technologies, software, and scenarios provide intense training for de-escalation, judgmental use-of-force, marksmanship, and related training that mimics real-world situations. VirTra’s mission is to save and improve lives worldwide through practical and highly effective virtual reality and simulator technology. Learn more about the company at


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Investor Relations Contact:

Matt Glover and Alec Wilson

Gateway Group, Inc.


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