Bob founded Ferris Productions, Inc. in 1993 and, after the merger between Ferris Productions and GameCom in September 2001, he became CEO of the combined company, VirTra, in 2008. Bob’s vision was to create the most effective use of force training simulators in the world, and he helped create the ideas and attract the talent responsible for developing VirTra’s market leading products. When he became CEO, VirTra had a market capitalization of under $4 million with over $4 million in debt. He then led the company to a strong market position, profitability, and a solid balance sheet.
Along with building a profitable company, Bob has been awarded multiple patents, spoken at various trade shows, and has written or assisted with various ground-breaking articles and studies. He is considered one of the top experts in the world at applying virtual reality and simulation technology to solve real world problems. Mr. Ferris attended the US Air Force Academy and received a degree in Systems Engineering from the University of Arizona.