To maintain high throughput, an experiential marketing attraction is typically one to four minutes in length. Even with this relatively short period of time, capturing the attention of the intended audience and delivering the intended marketing message is an enormous challenge. With the constant barrage of high-tech toys, gadgets, and home entertainment systems, the average consumer is much more tech-savvy and has a shorter attention span than at any other time in history.

In order to obtain the “WOW” factor, the use of advanced technology is a crucial element. The various systems described in this document are at the very high end of the spectrum. In addition to their state-of-the-art visual displays, each delivers a full multi-sensory experience including stereo sound, time-triggered smells, and wind simulation. The stimulation of all of one's senses throughout the experiences will increase the likelihood of achieving a lasting memory and achieving the host company's marketing objectives.

For over ten years, VirTra Systems has developed virtual reality and 3-D experiences as well as manufacturing the systems that deliver the “WOW” factor. Our team, along with your promotional staff, develop a customized virtual reality promotion based on your specific brand, target demographic, and consumer message. Mobile virtual reality promotions traveling the country to demographically suitable high-attendance events are a typical way in which Fortune 500 companies promote their products and services using 3-D and virtual reality. Customized promotional content, complete with vibrations, wind, sound, sight, and even smell, transport your focused customer to where you want to take them in a manner that affects all of their senses. This form of experiential branding has the added benefits of viral marketing and message retention long after the experience.

An example of the power of VirTra Systems' experiential marketing systems are the results of the Drive with Confidence Tour™ for Buick. VirTra Systems developed a virtual reality test drive experience accentuating the features of the Buick LeSabre™ that was fun and educational at the same time. During one PGA golfing event, sales of 146 Buicks were tracked from participants who went through the VR experience.

Since then, VirTra Systems has developed many successful virtual reality and 3-D promotions for companies such as Chevrolet™, Red Baron™ Pizza, Pennzoil™, and the U.S. Army.

Click here for more information about VirTra Systems and our products.
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